{"id":7214,"date":"2023-09-08T21:49:57","date_gmt":"2023-09-08T20:49:57","guid":{"rendered":"https:\/\/brightwood-partners.com\/?post_type=technum_case_study&#038;p=7214"},"modified":"2023-10-14T19:59:48","modified_gmt":"2023-10-14T18:59:48","slug":"level-1-tourism-marketing-and-sales","status":"publish","type":"technum_case_study","link":"https:\/\/brightwood-partners.com\/index.php\/case-studies\/level-1-tourism-marketing-and-sales\/","title":{"rendered":"Level 1 Tourism Marketing and Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7214\" class=\"elementor elementor-7214\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23bcbdd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23bcbdd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35505f15\" data-id=\"35505f15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65063e19 elementor-widget elementor-widget-image\" data-id=\"65063e19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1655\" height=\"1101\" src=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9.jpg\" class=\"attachment-full size-full wp-image-8449\" alt=\"\" srcset=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9.jpg 1655w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9-300x200.jpg 300w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9-1024x681.jpg 1024w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9-768x511.jpg 768w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/09\/9-1536x1022.jpg 1536w\" sizes=\"(max-width: 1655px) 100vw, 1655px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50be9bba\" data-id=\"50be9bba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c76a249 elementor-widget elementor-widget-technum_heading\" data-id=\"3c76a249\" data-element_type=\"widget\" data-widget_type=\"technum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"technum-heading-widget\"><h3 class=\"technum-heading\"><span class=\"technum-heading-content\">Program <span style=\"text-decoration: underline\">Overview<\/span><\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e8faec e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"16e8faec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table width=\"399\"><tbody><tr><td width=\"399\">This certification is designed to provide students with a basic understanding of the different aspects of tourism marketing and sales. Students will learn about the different marketing strategies that can be used to promote tourism businesses, how to develop destination marketing plans, and how to use online marketing to reach potential tourists.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6cdc8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6cdc8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d266b4a\" data-id=\"7d266b4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28133b42 elementor-widget elementor-widget-toggle\" data-id=\"28133b42\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6721\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6721\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modules and Learning Outcomes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6721\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6721\"><ul>\nModule 1: Introduction to Tourism Marketing and Sales\n\n<li>Understand the definition of tourism marketing and sales.<\/li>\n<li>Identify the different components of tourism marketing and sales.<\/li>\n<li>Learn about the different ways to market and sell tourism products and services.<\/li><\/ul>\n<ul>Module 2: Marketing Strategies for Tourism Businesses\n\n<li>Understand the different marketing strategies that can be used to promote tourism businesses.<\/li>\n<li>Learn about the different factors that need to be considered when developing marketing strategies for tourism businesses.<\/li>\n<li>Develop skills in developing marketing strategies for tourism businesses.<\/li><\/ul>\n<ul>Module 3: Destination Marketing and Promotion\n\n<li>Understand the importance of destination marketing and promotion.<\/li>\n<li>Learn about the different ways to market and promote destinations.<\/li>\n<li>Develop skills in destination marketing and promotion.<\/li><\/ul>\n<ul>Module 4: Online Marketing for Tourism\n\n<li>Understand the importance of online marketing for tourism.<\/li>\n<li>Learn about the different ways to use online marketing to reach potential tourists.<\/li>\n<li>Develop skills in online marketing for tourism.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6722\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6722\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entry Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6722\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6722\"><ul style=\"margin-top: 4px; margin-bottom: 4px; padding-inline-start: 36px; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; letter-spacing: normal;\" data-sourcepos=\"3:1-9:0\"><li data-sourcepos=\"3:1-3:35\">High school or equivalent<\/li><li data-sourcepos=\"4:1-4:47\">Strong communication and interpersonal skills<\/li><li data-sourcepos=\"5:1-5:38\">Interest in the course topic<\/li><li data-sourcepos=\"7:1-8:0\">Good level of English<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6723\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6723\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Duration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6723\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6723\"><table width=\"75\"><tbody><tr><td width=\"75\">100 GLH<\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This certification is designed to provide students with a basic understanding of the different aspects of tourism marketing and sales. Students will learn about the different marketing strategies that can be used to promote tourism businesses, how to develop destination marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8449,"template":"","technum_case_study_category":[74],"technum_case_study_tag":[],"class_list":["post-7214","technum_case_study","type-technum_case_study","status-publish","has-post-thumbnail","hentry","technum_case_study_category-tourism-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study"}],"about":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/types\/technum_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7214\/revisions"}],"predecessor-version":[{"id":8453,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7214\/revisions\/8453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media\/8449"}],"wp:attachment":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media?parent=7214"}],"wp:term":[{"taxonomy":"technum_case_study_category","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_category?post=7214"},{"taxonomy":"technum_case_study_tag","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_tag?post=7214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}