{"id":7476,"date":"2023-10-06T22:38:06","date_gmt":"2023-10-06T21:38:06","guid":{"rendered":"https:\/\/brightwood-partners.com\/?post_type=technum_case_study&#038;p=7476"},"modified":"2023-10-14T18:18:11","modified_gmt":"2023-10-14T17:18:11","slug":"level-3-strategic-management-in-hospitality-planning-and-analysis","status":"publish","type":"technum_case_study","link":"https:\/\/brightwood-partners.com\/index.php\/case-studies\/level-3-strategic-management-in-hospitality-planning-and-analysis\/","title":{"rendered":"Level 3 Strategic Management in Hospitality &#8211; Planning and Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7476\" class=\"elementor elementor-7476\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ac930b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ac930b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b277c64\" data-id=\"4b277c64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dff08c7 elementor-widget elementor-widget-image\" data-id=\"3dff08c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"795\" height=\"1113\" src=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/95.jpg\" class=\"attachment-full size-full wp-image-8289\" alt=\"\" srcset=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/95.jpg 795w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/95-214x300.jpg 214w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/95-731x1024.jpg 731w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/95-768x1075.jpg 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d7b0930\" data-id=\"7d7b0930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ff7457 elementor-widget elementor-widget-technum_heading\" data-id=\"11ff7457\" data-element_type=\"widget\" data-widget_type=\"technum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"technum-heading-widget\"><h3 class=\"technum-heading\"><span class=\"technum-heading-content\">Program <span style=\"text-decoration: underline\">Overview<\/span><\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5427c84f e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5427c84f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table width=\"381\"><tbody><tr><td width=\"381\">This level would provide students with a basic understanding of strategic planning and competitive analysis. Students would learn about the different stages of strategic planning, how to conduct a competitive analysis, and how to develop a competitive strategy. They would also learn about the importance of strategic planning and competitive analysis in the hospitality industry.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a5246fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a5246fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695126e7\" data-id=\"695126e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423d8206 elementor-widget elementor-widget-toggle\" data-id=\"423d8206\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1111\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1111\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modules and Learning Outcomes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1111\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1111\"><ul>\nModule 1: Introduction to Strategic Management\n\n<li>Understand the concept of strategic management.<\/li>\n<li>Identify the different levels of strategy.<\/li>\n<li>Explain the different schools of thought in strategic management.<\/li><\/ul>\n<ul>Module 2: The Strategic Planning Process\n\n<li>Understand the different steps involved in the strategic planning process.<\/li>\n<li>Develop a strategic plan for a hospitality business.<\/li>\n<li>Implement and evaluate a strategic plan.<\/li><\/ul>\n<ul>Module 3: Competitive Analysis\n\n<li>Understand the different types of competitive analysis.<\/li>\n<li>Conduct a competitive analysis for a hospitality business.<\/li>\n<li>Use the results of a competitive analysis to develop a competitive strategy.<\/li><\/ul>\n<ul>Module 4: Market Segmentation\n\n<li>Understand the concept of market segmentation.<\/li>\n<li>Segment the market for a hospitality business.<\/li>\n<li>Use market segmentation to develop a marketing strategy.<\/li><\/ul>\n<ul>Module 5: Target Market Selection\n\n<li>Understand the concept of target market selection.<\/li>\n<li>Select a target market for a hospitality business.<\/li>\n<li>Develop a marketing strategy that targets the selected market.<\/li><\/ul>\n<ul>Module 6: SWOT Analysis\n\n<li>Understand the concept of SWOT analysis.<\/li>\n<li>Conduct a SWOT analysis for a hospitality business.<\/li>\n<li>Use the results of a SWOT analysis to develop a strategic plan.<\/li><\/ul>\n<ul>Module 7: Portfolio Analysis\n\n<li>Understand the concept of portfolio analysis.<\/li>\n<li>Conduct a portfolio analysis for a hospitality business.<\/li>\n<li>Use the results of a portfolio analysis to make resource allocation decisions.<\/li><\/ul>\n<ul>Module 8: Strategy Implementation\n\n<li>Understand the different factors that affect strategy implementation.<\/li>\n<li>Develop and implement a strategy for a hospitality business.<\/li>\n<li>Monitor and evaluate the implementation of a strategy.<\/li><\/ul>\n<ul>Module 9: Strategy Evaluation\n\n<li>Understand the different methods of strategy evaluation.<\/li>\n<li>Evaluate the effectiveness of a strategy for a hospitality business.<\/li>\n<li>Make necessary adjustments to a strategy.<\/li>\n<li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1112\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1112\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entry Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1112\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1112\"><ul style=\"margin-top: 4px; margin-bottom: 4px; padding-inline-start: 36px; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; letter-spacing: normal;\" data-sourcepos=\"3:1-9:0\"><li data-sourcepos=\"3:1-3:35\">High school or equivalent<\/li><li data-sourcepos=\"4:1-4:47\">Strong communication and interpersonal skills<\/li><li data-sourcepos=\"5:1-5:38\">Interest in the course topic<\/li><li data-sourcepos=\"7:1-8:0\">Good level of English<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1113\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1113\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Duration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1113\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1113\"><table width=\"72\"><tbody><tr><td width=\"72\">200 GLH<\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This level would provide students with a basic understanding of strategic planning and competitive analysis. Students would learn about the different stages of strategic planning, how to conduct a competitive analysis, and how to develop a competitive strategy. They would also&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8289,"template":"","technum_case_study_category":[76],"technum_case_study_tag":[],"class_list":["post-7476","technum_case_study","type-technum_case_study","status-publish","has-post-thumbnail","hentry","technum_case_study_category-hospitality-management-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study"}],"about":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/types\/technum_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7476\/revisions"}],"predecessor-version":[{"id":8293,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7476\/revisions\/8293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media\/8289"}],"wp:attachment":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media?parent=7476"}],"wp:term":[{"taxonomy":"technum_case_study_category","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_category?post=7476"},{"taxonomy":"technum_case_study_tag","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_tag?post=7476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}