{"id":7528,"date":"2023-10-06T23:03:01","date_gmt":"2023-10-06T22:03:01","guid":{"rendered":"https:\/\/brightwood-partners.com\/?post_type=technum_case_study&#038;p=7528"},"modified":"2023-10-14T18:55:28","modified_gmt":"2023-10-14T17:55:28","slug":"level-1-hotel-sales-and-marketing-hotel-sales-and-marketing-fundamentals","status":"publish","type":"technum_case_study","link":"https:\/\/brightwood-partners.com\/index.php\/case-studies\/level-1-hotel-sales-and-marketing-hotel-sales-and-marketing-fundamentals\/","title":{"rendered":"Level 1 Hotel Sales and Marketing &#8211; Hotel Sales and Marketing Fundamentals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7528\" class=\"elementor elementor-7528\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67762b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67762b60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1dc70f36\" data-id=\"1dc70f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58113485 elementor-widget elementor-widget-image\" data-id=\"58113485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1053\" height=\"1578\" src=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105.jpg\" class=\"attachment-full size-full wp-image-8333\" alt=\"\" srcset=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105.jpg 1053w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105-200x300.jpg 200w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105-683x1024.jpg 683w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105-768x1151.jpg 768w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/105-1025x1536.jpg 1025w\" sizes=\"(max-width: 1053px) 100vw, 1053px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b437ad1\" data-id=\"6b437ad1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a85f10 elementor-widget elementor-widget-technum_heading\" data-id=\"30a85f10\" data-element_type=\"widget\" data-widget_type=\"technum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"technum-heading-widget\"><h3 class=\"technum-heading\"><span class=\"technum-heading-content\">Program <span style=\"text-decoration: underline\">Overview<\/span><\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d132725 e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3d132725\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table width=\"381\"><tbody><tr><td width=\"381\">This level would provide students with a basic understanding of the different concepts, techniques, and strategies of hotel sales and marketing. Students would learn about the different types of hotels, the different types of guests, and the different ways to sell and market a hotel.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37675b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37675b15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e0eed09\" data-id=\"5e0eed09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2710aa48 elementor-widget elementor-widget-toggle\" data-id=\"2710aa48\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6551\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6551\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modules and Learning Outcomes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6551\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6551\"><ul>\nModule 1: The Hotel Industry\n\n<li>Understand the different types of hotels and their operations.<\/li>\n<li>Learn about the different departments and functions of a hotel.<\/li>\n<li>Develop an understanding of the importance of sales and marketing in the hotel industry.<\/li><\/ul>\n<ul>Module 2: Sales and Marketing Concepts\n\n<li>Understand the different concepts of sales and marketing.<\/li>\n<li>Learn about the different types of sales and marketing strategies.<\/li>\n<li>Develop skills in developing and implementing sales and marketing plans.<\/li><\/ul>\n<ul>Module 3: Market Research\n\n<li>Understand the importance of market research in sales and marketing.<\/li>\n<li>Learn about the different methods of market research.<\/li>\n<li>Develop skills in collecting and analyzing market research data.<\/li><\/ul>\n<ul>Module 4: Sales and Marketing Planning\n\n<li>Understand the importance of sales and marketing planning.<\/li>\n<li>Learn about the different steps involved in developing a sales and marketing plan.<\/li>\n<li>Develop skills in writing and implementing sales and marketing plans.<\/li><\/ul>\n<ul>Module 5: Sales and Marketing Techniques\n\n<li>Understand the different sales and marketing techniques.<\/li>\n<li>Learn about the different ways to promote a hotel.<\/li>\n<li>Develop skills in using sales and marketing techniques to generate leads and close deals.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6552\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6552\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entry Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6552\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6552\"><ul style=\"margin-top: 4px; margin-bottom: 4px; padding-inline-start: 36px; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; letter-spacing: normal;\" data-sourcepos=\"3:1-9:0\"><li data-sourcepos=\"3:1-3:35\">High school or equivalent<\/li><li data-sourcepos=\"4:1-4:47\">Strong communication and interpersonal skills<\/li><li data-sourcepos=\"5:1-5:38\">Interest in the course topic<\/li><li data-sourcepos=\"7:1-8:0\">Good level of English<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6553\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6553\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Duration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6553\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6553\"><table width=\"72\"><tbody><tr><td width=\"72\">100 GLH<\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This level would provide students with a basic understanding of the different concepts, techniques, and strategies of hotel sales and marketing. Students would learn about the different types of hotels, the different types of guests, and the different ways to sell&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8333,"template":"","technum_case_study_category":[78],"technum_case_study_tag":[],"class_list":["post-7528","technum_case_study","type-technum_case_study","status-publish","has-post-thumbnail","hentry","technum_case_study_category-hotel-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study"}],"about":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/types\/technum_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7528\/revisions"}],"predecessor-version":[{"id":8337,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7528\/revisions\/8337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media\/8333"}],"wp:attachment":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media?parent=7528"}],"wp:term":[{"taxonomy":"technum_case_study_category","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_category?post=7528"},{"taxonomy":"technum_case_study_tag","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_tag?post=7528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}