{"id":7533,"date":"2023-10-06T23:05:33","date_gmt":"2023-10-06T22:05:33","guid":{"rendered":"https:\/\/brightwood-partners.com\/?post_type=technum_case_study&#038;p=7533"},"modified":"2023-10-14T18:56:57","modified_gmt":"2023-10-14T17:56:57","slug":"level-2-hotel-sales-and-marketing-hotel-sales-techniques-and-strategies","status":"publish","type":"technum_case_study","link":"https:\/\/brightwood-partners.com\/index.php\/case-studies\/level-2-hotel-sales-and-marketing-hotel-sales-techniques-and-strategies\/","title":{"rendered":"Level 2 Hotel Sales and Marketing &#8211; Hotel Sales Techniques and Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7533\" class=\"elementor elementor-7533\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6185b56f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6185b56f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17a0f748\" data-id=\"17a0f748\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d38a608 elementor-widget elementor-widget-image\" data-id=\"4d38a608\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1350\" height=\"1350\" src=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106.jpg\" class=\"attachment-full size-full wp-image-8338\" alt=\"\" srcset=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106.jpg 1350w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-300x300.jpg 300w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-1024x1024.jpg 1024w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-150x150.jpg 150w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-768x768.jpg 768w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-1200x1200.jpg 1200w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-960x960.jpg 960w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-640x640.jpg 640w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-480x480.jpg 480w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-384x384.jpg 384w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-320x320.jpg 320w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/106-1280x1280.jpg 1280w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-707c0c6f\" data-id=\"707c0c6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4105b0f3 elementor-widget elementor-widget-technum_heading\" data-id=\"4105b0f3\" data-element_type=\"widget\" data-widget_type=\"technum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"technum-heading-widget\"><h3 class=\"technum-heading\"><span class=\"technum-heading-content\">Program <span style=\"text-decoration: underline\">Overview<\/span><\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ad9a9f e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"36ad9a9f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table width=\"381\"><tbody><tr><td width=\"381\">This level would provide students with a more in-depth understanding of the different sales techniques and strategies that can be used to sell hotel rooms and other services. Students would learn about how to build relationships with clients, how to close the sale, and how to upsell and cross-sell.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45bd1893 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45bd1893\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-426d1cd8\" data-id=\"426d1cd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d4601 elementor-widget elementor-widget-toggle\" data-id=\"21d4601\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3541\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3541\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modules and Learning Outcomes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3541\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3541\"><ul>\nModule 1: Selling to Individuals and Groups\n\n<li>Understand the different needs of individual and group guests.<\/li>\n<li>Learn how to develop and implement sales strategies for different types of guests.<\/li>\n<li>Develop skills in building relationships with individual and group guests.<\/li><\/ul>\n<ul>Module 2: Contact Management\n\n<li>Understand the importance of contact management in sales.<\/li>\n<li>Learn how to track and manage customer contacts.<\/li>\n<li>Develop skills in using CRM software to manage contact data.<\/li><\/ul>\n<ul>Module 3: Closing the Sale\n\n<li>Understand the different stages of the sales process.<\/li>\n<li>Learn how to identify and overcome objections.<\/li>\n<li>Develop skills in closing the sale effectively.<\/li><\/ul>\n<ul>Module 4: Upselling and Cross-Selling\n\n<li>Understand the importance of upselling and cross-selling in sales.<\/li>\n<li>Learn how to identify opportunities to upsell and cross-sell.<\/li>\n<li>Develop skills in upselling and cross-selling effectively.<\/li><\/ul>\n<ul>Module 5: Sales Management\n\n<li>Understand the different roles and responsibilities of sales managers.<\/li>\n<li>Learn how to develop and implement sales strategies.<\/li>\n<li>Develop skills in motivating and coaching sales team members.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3542\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3542\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entry Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3542\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3542\"><ul style=\"margin-top: 4px; margin-bottom: 4px; padding-inline-start: 36px; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; letter-spacing: normal;\" data-sourcepos=\"3:1-9:0\"><li data-sourcepos=\"3:1-3:35\">High school or equivalent<\/li><li data-sourcepos=\"4:1-4:47\">Strong communication and interpersonal skills<\/li><li data-sourcepos=\"5:1-5:38\">Interest in the course topic<\/li><li data-sourcepos=\"7:1-8:0\">Good level of English<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3543\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3543\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Duration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3543\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3543\"><table width=\"72\"><tbody><tr><td width=\"72\">100 GLH<\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This level would provide students with a more in-depth understanding of the different sales techniques and strategies that can be used to sell hotel rooms and other services. Students would learn about how to build relationships with clients, how to close&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8338,"template":"","technum_case_study_category":[78],"technum_case_study_tag":[],"class_list":["post-7533","technum_case_study","type-technum_case_study","status-publish","has-post-thumbnail","hentry","technum_case_study_category-hotel-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study"}],"about":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/types\/technum_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7533\/revisions"}],"predecessor-version":[{"id":8342,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7533\/revisions\/8342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media\/8338"}],"wp:attachment":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media?parent=7533"}],"wp:term":[{"taxonomy":"technum_case_study_category","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_category?post=7533"},{"taxonomy":"technum_case_study_tag","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_tag?post=7533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}