{"id":7543,"date":"2023-10-06T23:10:39","date_gmt":"2023-10-06T22:10:39","guid":{"rendered":"https:\/\/brightwood-partners.com\/?post_type=technum_case_study&#038;p=7543"},"modified":"2023-10-14T18:59:55","modified_gmt":"2023-10-14T17:59:55","slug":"level-4-hotel-sales-and-marketing-revenue-management-for-hotels","status":"publish","type":"technum_case_study","link":"https:\/\/brightwood-partners.com\/index.php\/case-studies\/level-4-hotel-sales-and-marketing-revenue-management-for-hotels\/","title":{"rendered":"Level 4 Hotel Sales and Marketing &#8211; Revenue Management for Hotels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7543\" class=\"elementor elementor-7543\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-227fd8d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"227fd8d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-155c0932\" data-id=\"155c0932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41fb8fba elementor-widget elementor-widget-image\" data-id=\"41fb8fba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108.jpg\" class=\"attachment-full size-full wp-image-8348\" alt=\"\" srcset=\"https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108.jpg 1200w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108-200x300.jpg 200w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108-683x1024.jpg 683w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108-768x1152.jpg 768w, https:\/\/brightwood-partners.com\/wp-content\/uploads\/2023\/10\/108-1024x1536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf45da6\" data-id=\"bf45da6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309c5895 elementor-widget elementor-widget-technum_heading\" data-id=\"309c5895\" data-element_type=\"widget\" data-widget_type=\"technum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"technum-heading-widget\"><h3 class=\"technum-heading\"><span class=\"technum-heading-content\">Program <span style=\"text-decoration: underline\">Overview<\/span><\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b9432b e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"19b9432b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.02,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table width=\"381\"><tbody><tr><td width=\"381\">This level would provide students with an understanding of the different revenue management strategies and techniques that can be used to maximize hotel profits. Students would learn about how to forecast demand, set prices, manage inventory, and optimize revenue.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-774842b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"774842b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10e09d8c\" data-id=\"10e09d8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dcb882f elementor-widget elementor-widget-toggle\" data-id=\"6dcb882f\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1841\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1841\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modules and Learning Outcomes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1841\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1841\"><ul>\nModule 1: Demand Forecasting\n\n<li>Understand the importance of demand forecasting in revenue management.<\/li>\n<li>Learn how to forecast demand for hotel rooms.<\/li>\n<li>Develop skills in using demand forecasting tools and techniques.<\/li><\/ul>\n<ul>Module 2: Pricing Strategies\n\n<li>Understand the different pricing strategies used in revenue management.<\/li>\n<li>Learn how to set prices for hotel rooms.<\/li>\n<li>Develop skills in using pricing strategies to maximize revenue.<\/li><\/ul>\n<ul>Module 3: Inventory Control\n\n<li>Understand the importance of inventory control in revenue management.<\/li>\n<li>Learn how to manage the availability of hotel rooms.<\/li>\n<li>Develop skills in using inventory control tools and techniques.<\/li><\/ul>\n<ul>Module 4: Revenue Optimization\n\n<li>Understand the concept of revenue optimization.<\/li>\n<li>Learn how to use demand forecasting, pricing strategies, and inventory control to maximize revenue.<\/li>\n<li>Develop skills in using revenue optimization software.<\/li><\/ul>\n<ul>Module 5: Revenue Management Software\n\n<li>Understand the different types of revenue management software.<\/li>\n<li>Learn how to use revenue management software to manage demand, price rooms, and control inventory.<\/li>\n<li>Develop skills in using revenue management software to maximize revenue.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1842\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1842\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entry Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1842\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1842\"><ul style=\"margin-top: 4px; margin-bottom: 4px; padding-inline-start: 36px; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif; letter-spacing: normal;\" data-sourcepos=\"3:1-9:0\"><li data-sourcepos=\"3:1-3:35\">High school or equivalent<\/li><li data-sourcepos=\"4:1-4:47\">Strong communication and interpersonal skills<\/li><li data-sourcepos=\"5:1-5:38\">Interest in the course topic<\/li><li data-sourcepos=\"7:1-8:0\">Good level of English<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1843\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1843\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Duration<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1843\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1843\"><table width=\"72\"><tbody><tr><td width=\"72\">100 GLH<\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This level would provide students with an understanding of the different revenue management strategies and techniques that can be used to maximize hotel profits. Students would learn about how to forecast demand, set prices, manage inventory, and optimize revenue. Modules and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8348,"template":"","technum_case_study_category":[78],"technum_case_study_tag":[],"class_list":["post-7543","technum_case_study","type-technum_case_study","status-publish","has-post-thumbnail","hentry","technum_case_study_category-hotel-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study"}],"about":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/types\/technum_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":8,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7543\/revisions"}],"predecessor-version":[{"id":8352,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study\/7543\/revisions\/8352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media\/8348"}],"wp:attachment":[{"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/media?parent=7543"}],"wp:term":[{"taxonomy":"technum_case_study_category","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_category?post=7543"},{"taxonomy":"technum_case_study_tag","embeddable":true,"href":"https:\/\/brightwood-partners.com\/index.php\/wp-json\/wp\/v2\/technum_case_study_tag?post=7543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}