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Brightwood

Qualification Details

Event Management

Level 1 Event Marketing and Promotion

Program Overview

This certificate program will provide students with the knowledge and skills they need to develop and implement effective event marketing and promotion campaigns. Students will learn about the different types of events, the different marketing channels that can be used to reach event attendees, and the different public relations strategies that can be used to generate positive media coverage for events.
Module 1: Introduction to Event Marketing and Promotion

  • Understand the definition of event marketing and promotion.
  • Identify the different types of events.
  • Learn about the history and development of event marketing and promotion.
  • Understand the importance of event marketing and promotion.
Module 2: Event Marketing Strategies

  • Understand the different strategies that can be used to market and promote events.
  • Learn about the different factors that need to be considered when developing event marketing strategies.
  • Develop skills in event marketing strategy development.

Module 3: Social Media and Digital Marketing for Events

  • Understand the importance of social media and digital marketing for events.
  • Learn about the different ways to use social media and digital marketing to reach event attendees.
  • Develop skills in social media and digital marketing for events.

Module 4: Public Relations for Events

  • Understand the importance of public relations for events.
  • Learn about the different ways to use public relations to generate positive media coverage for events.
  • Develop skills in public relations for events.

Module 5: Case Studies in Event Marketing and Promotion

  • Analyze real-world case studies of event marketing and promotion.
  • Learn from the experiences of others.
  • Develop skills in applying event marketing and promotion concepts in real-world situations.
  • Applicants must be able to demonstrate strong written and verbal communication skills. This is essential for developing and presenting event marketing plans and for interacting with event attendees and other stakeholders.
  • Applicants must be able to use basic computer skills, including Microsoft Office Suite. This is essential for creating and managing event marketing materials.
  • Applicants must be able to work independently and as part of a team. Event marketing is a collaborative process, and it is important to be able to work effectively with others to achieve common goals.
  • Applicants must be able to meet deadlines and work under pressure. Event marketing can be a fast-paced and demanding field, and it is important to be able to handle multiple tasks simultaneously and meet deadlines.

In addition to these general entry requirements, some specific courses may also require applicants to have experience in event planning or marketing, or to have completed certain coursework in marketing or communications. It is important to check with the specific course provider to determine the specific entry requirements for their program.

100 GLH

By brightwood-partners.com