| This certification is designed to provide students with a basic understanding of the different aspects of tourism marketing and sales. Students will learn about the different marketing strategies that can be used to promote tourism businesses, how to develop destination marketing plans, and how to use online marketing to reach potential tourists. |
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Module 1: Introduction to Tourism Marketing and Sales
- Understand the definition of tourism marketing and sales.
- Identify the different components of tourism marketing and sales.
- Learn about the different ways to market and sell tourism products and services.
- Module 2: Marketing Strategies for Tourism Businesses
- Understand the different marketing strategies that can be used to promote tourism businesses.
- Learn about the different factors that need to be considered when developing marketing strategies for tourism businesses.
- Develop skills in developing marketing strategies for tourism businesses.
- Module 3: Destination Marketing and Promotion
- Understand the importance of destination marketing and promotion.
- Learn about the different ways to market and promote destinations.
- Develop skills in destination marketing and promotion.
- Module 4: Online Marketing for Tourism
- Understand the importance of online marketing for tourism.
- Learn about the different ways to use online marketing to reach potential tourists.
- Develop skills in online marketing for tourism.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |