| This level would provide students with a basic understanding of the different concepts, techniques, and strategies of hotel sales and marketing. Students would learn about the different types of hotels, the different types of guests, and the different ways to sell and market a hotel. |
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Module 1: The Hotel Industry
- Understand the different types of hotels and their operations.
- Learn about the different departments and functions of a hotel.
- Develop an understanding of the importance of sales and marketing in the hotel industry.
- Module 2: Sales and Marketing Concepts
- Understand the different concepts of sales and marketing.
- Learn about the different types of sales and marketing strategies.
- Develop skills in developing and implementing sales and marketing plans.
- Module 3: Market Research
- Understand the importance of market research in sales and marketing.
- Learn about the different methods of market research.
- Develop skills in collecting and analyzing market research data.
- Module 4: Sales and Marketing Planning
- Understand the importance of sales and marketing planning.
- Learn about the different steps involved in developing a sales and marketing plan.
- Develop skills in writing and implementing sales and marketing plans.
- Module 5: Sales and Marketing Techniques
- Understand the different sales and marketing techniques.
- Learn about the different ways to promote a hotel.
- Develop skills in using sales and marketing techniques to generate leads and close deals.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |