| The Introduction to Cultural Heritage Tourism certificate is a short, face-to-face course that provides students with an overview of the different aspects of cultural heritage tourism. Students will learn about the definitions and concepts of cultural heritage tourism, the motivations and markets for cultural tourism, the different products and services offered by cultural tourism businesses, and the planning and management of cultural tourism destinations. Students will also learn about the importance of cultural interpretation and the management of cultural events and festivals. |
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Module 1: Introduction to Cultural Heritage Tourism
- Understand the definition of cultural heritage tourism.
- Identify the different types of cultural heritage tourism.
- Learn about the history and development of cultural heritage tourism.
- Module 2: Cultural Tourism Definitions and Concepts
- Understand the different definitions of cultural tourism.
- Identify the different concepts related to cultural tourism.
- Learn about the different theories of cultural tourism.
- Module 3: Cultural Tourism Motivations and Markets
- Understand the motivations of tourists to travel for cultural reasons.
- Identify the different market segments for cultural tourism.
- Learn about the different factors that influence the demand for cultural tourism.
- Module 4: Cultural Tourism Products and Services
- Understand the different products and services offered by cultural tourism businesses.
- Identify the different ways to market and sell cultural tourism products and services.
- Learn about the different challenges of managing cultural tourism businesses.
- Module 5: Cultural Tourism Planning and Management
- Understand the importance of planning and managing cultural tourism destinations.
- Learn about the different approaches to cultural tourism planning and management.
- Develop skills in cultural tourism planning and management.
- Module 6: Cultural Tourism Interpretation
- Understand the importance of cultural interpretation in cultural tourism.
- Learn about the different methods of cultural interpretation.
- Develop skills in cultural interpretation.
- Module 7: Cultural Events and Festivals Management
- Understand the importance of cultural events and festivals in cultural tourism.
- Learn about the different ways to manage cultural events and festivals.
- Develop skills in cultural events and festivals management.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |