| The certificate in Introduction to Tourism Planning and Policy provides students with a comprehensive understanding of the different concepts, processes, and procedures that are used in tourism planning and policy. Students will learn about the different types of tourism destinations, the different factors that can affect tourism demand, the different methods of destination analysis and assessment, the different approaches to destination branding and positioning, the different types of tourism infrastructure, the different methods of tourism development, the different strategies for tourism marketing and promotion, and the different challenges of tourism sustainability. |
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Module 1: Introduction to Tourism Planning and Policy
- Understand the definition of tourism planning and policy.
- Identify the different components of tourism planning and policy.
- Learn about the different ways to plan and manage tourism destinations.
- Module 2: Destination Analysis and Assessment
- Understand the importance of destination analysis and assessment.
- Learn about the different methods of destination analysis and assessment.
- Develop skills in conducting destination analysis and assessment.
- Module 3: Destination Branding and Positioning
- Understand the importance of destination branding and positioning.
- Learn about the different approaches to destination branding and positioning.
- Develop skills in destination branding and positioning.
- Module 4: Tourism Infrastructure and Development
- Understand the importance of tourism infrastructure.
- Learn about the different types of tourism infrastructure.
- Develop skills in tourism infrastructure development.
- Module 5: Tourism Marketing and Promotion
- Understand the importance of tourism marketing and promotion.
- Learn about the different strategies for tourism marketing and promotion.
- Develop skills in tourism marketing and promotion.
- Module 6: Tourism Sustainability
- Understand the importance of tourism sustainability.
- Learn about the different challenges of tourism sustainability.
- Develop skills in sustainable tourism planning and development.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 150 GLH |