| This course would provide students with the essential skills and knowledge they need to develop and manage a successful agritourism business. Students would learn about the different types of agritourism businesses, how to develop a business plan, how to market and promote an agritourism business, how to develop and program agritourism activities, how to provide excellent guest services, and how to operate an agritourism business in a sustainable manner. Students would also learn from real-world case studies and best practices. |
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Module 1: Introduction to Agritourism.
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- Define agritourism and explain its importance.
- Identify the different types of agritourism businesses.
- Describe the different benefits and challenges of agritourism businesses.
- Discuss the key trends and opportunities in the agritourism industry.
- Module 2: Agritourism Business Planning and Management.
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- Develop a business plan for an agritourism business.
- Identify and assess the risks and challenges associated with agritourism businesses.
- Develop strategies to mitigate risks and challenges.
- Implement effective business management practices for agritourism businesses.
- Module 3: Agritourism Marketing and Promotion.
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- Develop a marketing plan for an agritourism business.
- Identify and target the target market for agritourism businesses.
- Develop and implement effective marketing and promotional strategies.
- Measure the effectiveness of marketing and promotional campaigns.
- Module 4: Agritourism Product Development and Programming.
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- Develop and implement innovative agritourism products and programs.
- Identify and partner with other local businesses and organizations to create joint agritourism products and programs.
- Ensure that agritourism products and programs are authentic and high quality.
- Module 5: Agritourism Operations and Guest Services.
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- Develop and implement effective operational procedures for agritourism businesses.
- Provide excellent customer service to agritourism guests.
- Handle customer complaints and resolve issues effectively.
- Ensure that agritourism businesses are safe and secure for guests.
- Module 6: Agritourism Sustainability.
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- Develop and implement sustainable practices for agritourism businesses.
- Reduce the environmental impact of agritourism businesses.
- Promote sustainable agritourism to guests and the community.
- Module 7: Agritourism Case Studies and Best Practices.
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- Learn from real-world agritourism case studies.
- Identify and implement best practices for agritourism businesses.
- Develop a network of contacts in the agritourism industry
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |