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Qualification Details

Level 2 Hotel Sales and Marketing – Hotel Sales Techniques and Strategies

Program Overview

This level would provide students with a more in-depth understanding of the different sales techniques and strategies that can be used to sell hotel rooms and other services. Students would learn about how to build relationships with clients, how to close the sale, and how to upsell and cross-sell.
    Module 1: Selling to Individuals and Groups
  • Understand the different needs of individual and group guests.
  • Learn how to develop and implement sales strategies for different types of guests.
  • Develop skills in building relationships with individual and group guests.
    Module 2: Contact Management
  • Understand the importance of contact management in sales.
  • Learn how to track and manage customer contacts.
  • Develop skills in using CRM software to manage contact data.
    Module 3: Closing the Sale
  • Understand the different stages of the sales process.
  • Learn how to identify and overcome objections.
  • Develop skills in closing the sale effectively.
    Module 4: Upselling and Cross-Selling
  • Understand the importance of upselling and cross-selling in sales.
  • Learn how to identify opportunities to upsell and cross-sell.
  • Develop skills in upselling and cross-selling effectively.
    Module 5: Sales Management
  • Understand the different roles and responsibilities of sales managers.
  • Learn how to develop and implement sales strategies.
  • Develop skills in motivating and coaching sales team members.
  • High school or equivalent
  • Strong communication and interpersonal skills
  • Interest in the course topic
  • Good level of English
100 GLH