| This level would provide students with a basic understanding of the different concepts, processes, and procedures that are used in restaurant customer relationship management. Students would learn about the importance of customer service in restaurants, how to measure and improve customer satisfaction, how to develop and implement guest loyalty programs, and how to manage online reputation. |
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Module 1: Introduction to Customer Relationship Management
- Understand the importance of customer relationship management (CRM) in the restaurant industry.
- Identify the different components of CRM.
- Learn about the different ways to manage customer relationships.
- Module 2: The Importance of Customer Service in Restaurants
- Understand the importance of customer service in restaurants.
- Learn how to provide excellent customer service.
- Develop skills in resolving customer complaints.
- Module 3: Customer Satisfaction Measurement and Improvement
- Understand the importance of measuring customer satisfaction.
- Learn how to measure customer satisfaction.
- Develop skills in improving customer satisfaction.
- Module 4: Guest Loyalty Programs and Retention Strategies
- Understand the importance of guest loyalty programs.
- Learn how to develop and implement guest loyalty programs.
- Develop skills in retaining customers.
- Module 5: Online Reputation Management for Restaurants
- Understand the importance of online reputation management.
- Learn how to manage online reputation.
- Develop skills in responding to negative reviews.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 75 GLH |