| This course would provide students with a broad overview of the tourism and hospitality industry, including the different sectors of the industry, the key players, and the latest trends. Students would learn about the different aspects of tourism marketing and planning, hospitality operations, food and beverage management, event management, customer service and guest relations, financial management, human resource management, safety and security, and sustainable tourism. |
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Module 1: Introduction to Tourism and Hospitality.
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- Define tourism and hospitality.
- Identify the different sectors of the tourism and hospitality industry.
- Describe the key players in the tourism and hospitality industry.
- Analyze the latest trends in the tourism and hospitality industry.
- Module 2: Tourism Marketing and Planning.
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- Explain the principles of tourism marketing.
- Develop a tourism marketing plan.
- Identify and target tourism markets.
- Promote tourism products and services.
- Module 3: Hospitality Operations.
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- Describe the different departments of a hotel.
- Explain the various hotel procedures and protocols.
- Be able to manage hotel operations efficiently and effectively.
- Module 4: Food and Beverage Management.
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- Describe the different types of food and beverage operations.
- Explain the principles of food and beverage management.
- Be able to manage food and beverage operations efficiently and effectively.
- Module 5: Event Management.
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- Describe the different types of events.
- Explain the principles of event management.
- Be able to plan and execute events successfully.
- Module 6: Customer Service and Guest Relations.
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- Define customer service and explain its importance in the tourism and hospitality industry.
- Identify the key components of customer service excellence.
- Apply customer service excellence principles in practice.
- Build and maintain positive relationships with guests.
- Module 7: Financial Management.
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- Explain the principles of financial management.
- Be able to prepare and analyze financial statements.
- Make informed financial decisions for a tourism or hospitality business.
- Module 8: Human Resource Management.
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- Explain the principles of human resource management.
- Be able to recruit, select, train, and manage employees.
- Create a positive and productive work environment.
- Module 9: Safety and Security.
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- Understand the importance of safety and security in the tourism and hospitality industry.
- Learn about the various safety and security procedures and protocols.
- Be able to handle safety and security incidents in a professional manner.
- Module 10: Sustainable Tourism.
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- Define sustainable tourism and explain its importance.
- Identify the principles of sustainable tourism.
- Apply sustainable tourism principles in practice
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |