| The certificate in Introduction to Tourism Research and Analysis provides students with a comprehensive understanding of the different concepts, processes, and procedures that are used in tourism research and analysis. Students will learn about the different types of tourism research, the different research methods that can be used, how to collect and analyze data, and how to apply these concepts in real-world tourism settings. |
-
Module 1: Introduction to Tourism Research and Analysis
- Understand the definition of tourism research and analysis.
- Identify the different components of tourism research and analysis.
- Learn about the importance of tourism research and analysis to the tourism industry.
- Module 2: Types of Tourism Research
- Understand the different types of tourism research.
- Learn about the different purposes of tourism research.
- Develop skills in identifying the right type of tourism research for a given situation.
- Module 3: Research Methods in Tourism
- Understand the different research methods that can be used in tourism.
- Learn about the strengths and weaknesses of different research methods.
- Develop skills in selecting the right research method for a given situation.
- Module 4: Steps in Market Research
- Understand the different steps involved in market research.
- Learn about the different tools and techniques that can be used in market research.
- Develop skills in conducting market research.
- Module 5: Data Collection and Analysis in Tourism
- Understand the different ways to collect data in tourism research.
- Learn about the different ways to analyze data in tourism research.
- Develop skills in collecting and analyzing data in tourism research.
- Module 6: Applications of Market Research in Tourism
- Understand the different ways that market research can be used in tourism.
- Learn about the different benefits of using market research in tourism.
- Develop skills in applying market research in tourism.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |