| This level would provide students with an understanding of the different online marketing strategies and techniques that can be used to promote a hotel. Students would learn about how to develop and implement SEO and PPC campaigns, how to use social media to reach potential guests, and how to create effective email marketing campaigns. |
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Module 1: Search Engine Optimization (SEO)
- Understand the importance of SEO in online marketing.
- Learn how to optimize a hotel website for search engines.
- Develop skills in tracking and measuring SEO results.
- Module 2: Pay-Per-Click (PPC) Advertising
- Understand the importance of PPC advertising in online marketing.
- Learn how to create and manage PPC campaigns.
- Develop skills in tracking and measuring PPC results.
- Module 3: Social Media Marketing
- Understand the importance of social media marketing in online marketing.
- Learn how to use social media platforms to promote a hotel.
- Develop skills in creating and managing social media campaigns.
- Module 4: Email Marketing
- Understand the importance of email marketing in online marketing.
- Learn how to create and send email marketing campaigns.
- Develop skills in tracking and measuring email marketing results.
- Module 5: Website Design and Development
- Understand the importance of a well-designed and developed website for online marketing.
- Learn how to create a website that is user-friendly and search engine friendly.
- Develop skills in using website design and development tools.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 100 GLH |