| This level would provide students with a more in-depth understanding of the different aspects of restaurant customer relationship management. Students would learn about guest segmentation and personalization, data-driven customer relationship management, customer journey mapping, social media customer relationship management, and how to apply these concepts in real-world restaurant settings. |
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Module 1: Guest Segmentation and Personalization
- Understand the importance of guest segmentation and personalization.
- Learn how to segment guests.
- Develop skills in personalizing the customer experience.
- Module 2: Data-Driven Customer Relationship Management
- Understand the importance of data-driven CRM.
- Learn how to collect and analyze data.
- Develop skills in using data to improve customer relationships.
- Module 3: Customer Journey Mapping
- Understand the importance of customer journey mapping.
- Learn how to map customer journeys.
- Develop skills in using customer journey maps to improve the customer experience.
- Module 4: Social Media Customer Relationship Management
- Understand the importance of social media CRM.
- Learn how to use social media to interact with customers.
- Develop skills in managing customer relationships on social media.
- Module 5: Case Studies in Restaurant Customer Relationship Management
- Analyze real-world cases of restaurant CRM.
- Learn from the experiences of others.
- Develop skills in applying the concepts of CRM in real-world situations.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 75 GLH |