Become a Partner

Qualification Details

Level 3 Restaurant Customer Relationship Management – Advanced

Program Overview

This level would provide students with a more in-depth understanding of the different aspects of restaurant customer relationship management. Students would learn about guest segmentation and personalization, data-driven customer relationship management, customer journey mapping, social media customer relationship management, and how to apply these concepts in real-world restaurant settings.
    Module 1: Guest Segmentation and Personalization
  • Understand the importance of guest segmentation and personalization.
  • Learn how to segment guests.
  • Develop skills in personalizing the customer experience.
    Module 2: Data-Driven Customer Relationship Management
  • Understand the importance of data-driven CRM.
  • Learn how to collect and analyze data.
  • Develop skills in using data to improve customer relationships.
    Module 3: Customer Journey Mapping
  • Understand the importance of customer journey mapping.
  • Learn how to map customer journeys.
  • Develop skills in using customer journey maps to improve the customer experience.
    Module 4: Social Media Customer Relationship Management
  • Understand the importance of social media CRM.
  • Learn how to use social media to interact with customers.
  • Develop skills in managing customer relationships on social media.
    Module 5: Case Studies in Restaurant Customer Relationship Management
  • Analyze real-world cases of restaurant CRM.
  • Learn from the experiences of others.
  • Develop skills in applying the concepts of CRM in real-world situations.
  • High school or equivalent
  • Strong communication and interpersonal skills
  • Interest in the course topic
  • Good level of English
75 GLH