| This level would provide students with a basic understanding of strategic planning and competitive analysis. Students would learn about the different stages of strategic planning, how to conduct a competitive analysis, and how to develop a competitive strategy. They would also learn about the importance of strategic planning and competitive analysis in the hospitality industry. |
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Module 1: Introduction to Strategic Management
- Understand the concept of strategic management.
- Identify the different levels of strategy.
- Explain the different schools of thought in strategic management.
- Module 2: The Strategic Planning Process
- Understand the different steps involved in the strategic planning process.
- Develop a strategic plan for a hospitality business.
- Implement and evaluate a strategic plan.
- Module 3: Competitive Analysis
- Understand the different types of competitive analysis.
- Conduct a competitive analysis for a hospitality business.
- Use the results of a competitive analysis to develop a competitive strategy.
- Module 4: Market Segmentation
- Understand the concept of market segmentation.
- Segment the market for a hospitality business.
- Use market segmentation to develop a marketing strategy.
- Module 5: Target Market Selection
- Understand the concept of target market selection.
- Select a target market for a hospitality business.
- Develop a marketing strategy that targets the selected market.
- Module 6: SWOT Analysis
- Understand the concept of SWOT analysis.
- Conduct a SWOT analysis for a hospitality business.
- Use the results of a SWOT analysis to develop a strategic plan.
- Module 7: Portfolio Analysis
- Understand the concept of portfolio analysis.
- Conduct a portfolio analysis for a hospitality business.
- Use the results of a portfolio analysis to make resource allocation decisions.
- Module 8: Strategy Implementation
- Understand the different factors that affect strategy implementation.
- Develop and implement a strategy for a hospitality business.
- Monitor and evaluate the implementation of a strategy.
- Module 9: Strategy Evaluation
- Understand the different methods of strategy evaluation.
- Evaluate the effectiveness of a strategy for a hospitality business.
- Make necessary adjustments to a strategy.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 200 GLH |