| This level would provide students with a more in-depth understanding of the different aspects of restaurant concept development and innovation. Students would learn about the different ways to develop a unique and compelling restaurant concept, the different ways to develop a creative and innovative menu, the different ways to brand and market a restaurant, and the different ways to use technology to improve the restaurant experience. |
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Module 1: Restaurant Concept Development
- Understand the importance of restaurant concept development.
- Learn how to develop a unique and compelling restaurant concept.
- Develop skills in identifying and evaluating market opportunities.
- Develop skills in creating a restaurant concept that is relevant to the target market.
- Module 2: Restaurant Menu Development
- Understand the importance of restaurant menu development.
- Learn how to develop a creative and innovative menu.
- Develop skills in selecting and sourcing ingredients.
- Develop skills in creating dishes that are both delicious and profitable.
- Module 3: Restaurant Branding and Marketing
- Understand the importance of restaurant branding and marketing.
- Learn how to brand and market a restaurant.
- Develop skills in creating a brand identity that is memorable and relevant to the target market.
- Develop skills in developing marketing strategies that reach and engage the target market.
- Module 4: Restaurant Technology and Innovation
- Understand the importance of restaurant technology and innovation.
- Learn how to use technology to improve the restaurant experience.
- Develop skills in selecting and implementing restaurant technology solutions.
- Develop skills in evaluating the impact of restaurant technology on the business.
- Module 5: Restaurant Case Studies
- Learn from the experiences of successful restaurant concepts.
- Analyze the factors that contributed to the success or failure of different restaurant concepts.
- Develop skills in identifying opportunities for innovation in the restaurant industry.
- High school or equivalent
- Strong communication and interpersonal skills
- Interest in the course topic
- Good level of English
| 75 GLH |